10Ten Rules

An AI-for-business course by Ryan Hanau

Ten lessons. Ten real departments. One blueprint you can defend in the boardroom.

The problem

Every demo impresses. Nothing scales.

  • Pilots optimized for the demo, not the workflow
  • No owner once the vendor leaves the room
  • Success measured in buzz, not throughput

Decisions made — not notes taken.

01

An AI opportunity map for your organization

Ranked and scored — ready for the exec offsite.

02

One workflow rebuilt around human judgment

People at the decision points, AI everywhere else.

03

Your data red-lines, written down

What never leaves the building — agreed and signed.

04

A risk framework where safe is fast

Guardrails that speed teams up, not slow them down.

05

An adoption plan that closes the gap

Names, dates, and the first three moves.

06

Your AI-era leadership map

Where your attention goes when AI does the busywork.

Scroll the journey — Lesson 1 is free, and the capstone assembles your playbook.

The design principles behind AI people actually trust — you'll meet each one inside the lesson where it matters most.

Trust is earned through transparency — show your work, admit your limits, and let users verify your reasoning.

Meets you in Lesson 9 · Trust & Resilience
Ryan Hanau, Customer Experience & AI Design Leader

Your instructor

Customer Experience & AI Design Leader

Ryan has been putting AI to work inside real organizations since 2017, when he oversaw Oracle's launch of Intelligent Bots — the chatbot platform that grew into Oracle Digital Assistant. Today he leads Experience+, an AI-amplified consulting practice, and writes The CX of AI, a popular LinkedIn newsletter on the customer experience of AI with 500+ subscribers. The Ten Rules distill what he's learned into principles any leader can use.

Oracle Intelligent Bots, 2017Leads Experience+Author, Ten Rules of AI DesignWrites The CX of AI — 500+ subscribers

20 minutes a lesson

Case-driven reading with quick checks woven in. No passive scrolling.

Teach it forward

Every lesson doubles as a fullscreen slide deck. Present it to your team tomorrow.

Private by design

Your progress and your work stay on your device — we never see them.

Finish with a playbook

The capstone assembles your decisions into an AI-Native Playbook — ready for the exec offsite.

How much time does it take?
About 4.3 hours — ten lessons of ~20 minutes each, plus a 45-minute capstone where you assemble your playbook. One lesson a day fits two working weeks.
Who is it for?
Executives, department heads, and product owners who need AI to produce business outcomes. No technical background required.
Do I need to know how to code?
No. This is about the decisions around AI — opportunity, workflow, governance, leadership — not programming.
Why are signups closed?
We onboard in cohorts. Lesson 1 is open now; full enrollment reopens with the next cohort.
Can I teach this to my team?
Yes — every lesson ships with a fullscreen slide deck built for presenting live.
Where is my data stored?
Your progress, quiz answers, and capstone work live in your browser's local storage — never on our servers. Your account exists only to sign you in and unlock lessons.

Walk in with a blueprint. Lesson 1 — AI-Native Vision — is free; the rest opens with the next cohort.