Terms of Service

1. Agreement

These Terms of Service ("Terms") govern your access to and use of the website at 10airules.com, the online course "The Ten Rules of AI Design," and related materials, downloads, and slide decks (together, the "Service"), operated by Luminosity Ventures LLC ("we," "us," or "our"). By accessing or using the Service, you agree to be bound by these Terms and by our Privacy Policy, which is incorporated here by reference. If you do not agree, do not use the Service.

If you are entering into these Terms on behalf of a company or other organization, you represent that you have authority to bind that organization, and "you" refers to that organization.

PLEASE READ SECTION 18 CAREFULLY. It requires most disputes to be resolved by individual binding arbitration rather than in court, and waives your right to participate in a class action. You may opt out of arbitration within 30 days of first accepting these Terms.

2. Eligibility and accounts

You must be at least 18 years old and able to form a binding contract to use the Service. The Service is intended for working professionals and is not directed at children or minors. We do not knowingly permit anyone under 18 to create an account, and we will close any account we learn belongs to a minor.

When account registration is open, you agree to provide accurate information, keep your credentials confidential, and accept responsibility for all activity under your account. One account is for one person; accounts may not be shared, transferred, or used by multiple people. Notify us promptly at security@a.luminosity.llc if you believe your account has been accessed without authorization.

We may suspend or terminate accounts that violate these Terms. Enrollment may be limited, closed, or offered in cohorts at our discretion.

3. Our content and your license to use it

All content in the Service — including lessons, the Ten Rules of AI Design, case studies, quizzes, slide decks, graphics, audio narration, and text (the "Course Content") — is owned by us or our licensors and protected by copyright and other intellectual-property laws. "The Ten Rules of AI Design," "10airules," and our logos are our trademarks; these Terms grant you no right to use them except as described below.

What you may do. We grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Course Content for your own professional development and for the internal business purposes of your employer. Specifically, you may:

• view, listen to, and take personal notes on the lessons;
• download or print materials we make available for download, for your own reference;
• present the lesson slide decks in live internal sessions to your own team or colleagues, provided the sessions are internal, not recorded for external distribution, not sold or offered as a paid service, and our authorship and copyright notices remain visible; and
• apply what you learn — including the capstone artifacts you create — freely inside your own organization.

What you may not do. Except as expressly permitted above, you may not copy, redistribute, sell, rent, sublicense, publicly post or perform, or create derivative works from the Course Content. In particular, you may not:

• use the Course Content, in whole or in part, to deliver paid training, consulting, workshops, or coaching to third parties, or to build a competing course or curriculum;
• remove, obscure, or alter any attribution, watermark, or copyright notice;
• upload the Course Content to any public or shared repository, file-sharing service, or AI tool that retains or republishes inputs; or
• use the Course Content to train, fine-tune, ground, or evaluate machine-learning models, or to perform text or data mining, without our prior written permission. We expressly reserve our rights under Article 4(3) of EU Directive 2019/790 and equivalent laws.

If you would like to use the Course Content beyond this license — to run it as internal training at scale, to teach it commercially, or to license it for your organization — email legal@a.luminosity.llc. We are usually glad to say yes on reasonable terms.

4. Your content

You retain ownership of the work you create using the Service — your notes, your capstone artifacts, your opportunity map, your leadership map, and anything else you write ("Your Content"). We claim no ownership in it.

You grant us only the limited license needed to operate the Service: to store, process, and display Your Content back to you and, where you choose to share it, to the people you share it with. We do not use Your Content to train machine-learning models, and we do not sell it.

You are responsible for Your Content and represent that you have the rights to it and that it does not infringe anyone else's rights or violate any law.

Keep other people's personal data out. The Service is a learning tool, not a system of record. Please do not enter into notes, quiz responses, capstone artifacts, or support messages:

• personal information about other people — employees, customers, candidates, or anyone else — including names tied to performance, compensation, or role-change plans;
• special-category or sensitive data, including health, biometric, genetic, racial or ethnic origin, religious belief, sexual orientation, precise location, or government identifiers;
• data subject to specific regulatory regimes, including protected health information under HIPAA, cardholder data under PCI DSS, student records under FERPA, or classified or export-controlled material; or
• your employer's or a client's trade secrets or confidential information that you are not authorized to place in a third-party service.

Write about roles, functions, and workflows rather than named individuals. If you do submit personal data about others despite this, you are the controller of that data and are responsible for having a lawful basis and for providing any required notices; we process it only as your processor for the purpose of operating the Service, and we may delete it. Business and team customers who need a data processing agreement can request one at legal@a.luminosity.llc.

5. Acceptable use

You agree not to:

• share account credentials or circumvent content gating, paywalls, or enrollment limits;
• scrape, harvest, crawl, or bulk-download content or data from the Service, whether manually or by automated means;
• interfere with the Service's operation, integrity, or security, or probe, scan, or test its vulnerabilities without our prior written authorization;
• impersonate others or misrepresent your affiliation with any person or entity;
• upload malware or use the Service to transmit unlawful, infringing, or harassing material; or
• use the Service in violation of applicable law, including export-control and sanctions laws.

Security research. If you discover a vulnerability, we would rather hear from you than not. Report it to security@a.luminosity.llc. We will not pursue claims against researchers who act in good faith, avoid privacy violations and service disruption, and give us reasonable time to remediate before disclosure.

6. Purchases and paid offerings

Certain offerings — such as course enrollment tiers, cohorts, or add-ons like the AI-Native Playbook — may be offered for purchase. Prices, billing terms, and refund terms will be presented at the point of purchase and form part of these Terms when you buy.

• Payment. Payments are processed by our third-party payment processor; we do not store full payment-card details. You authorize the charges you submit and represent that you are authorized to use the payment method.
• Taxes. Prices exclude applicable sales, use, VAT, GST, or similar taxes unless stated otherwise; you are responsible for these.
• Subscriptions and renewals. If an offering renews automatically, we will say so clearly before you buy, and you may cancel at any time before the next renewal through your account or by emailing us.
• Refunds. Refund terms are set out at the point of purchase. Nothing in these Terms limits any statutory refund or cancellation right you have as a consumer — including, where applicable, EU/UK rights of withdrawal for digital content (note that where you request immediate access, you may be asked to acknowledge that this can end the withdrawal right).
• Free content. Free content, including Lesson 1, is provided as-is and may change, move behind a paywall, or be withdrawn at any time.
• Price changes. We may change prices prospectively. Changes will not affect a purchase you have already completed.

7. Educational content, not professional advice

The Service provides general educational content about AI strategy, design, and leadership. It is not legal, financial, compliance, employment, security, or other professional advice, and it is not a substitute for advice tailored to your organization, your jurisdiction, or your regulatory obligations.

The Service may describe AI tools, capabilities, and practices that change rapidly; content that is accurate when published may become outdated. We give no assurance of any particular business result. Decisions you make based on the content, and any use you make of AI systems in your organization, are your own responsibility.

8. How this curriculum was made

We teach AI design, and we practice it. This curriculum was primarily generated using AI tools — including the lesson text, examples, case studies, slide decks, illustrations, and audio narration — under human direction. Our role was orchestration: setting the framework and the Ten Rules, directing and iterating on the output, exercising editorial judgment about what to keep, and reviewing and approving the material before publication. We take responsibility for the curriculum as published.

Case studies and scenarios in the course are composite and illustrative. Unless a lesson says otherwise, they do not describe identifiable organizations or individuals, and any resemblance to a specific company or person is coincidental.

Because AI-assisted material can contain errors, and because the field moves quickly, please verify anything you intend to rely on for a consequential decision. If you spot a mistake, tell us at legal@a.luminosity.llc — we would rather fix it.

We may also use AI tools in operating the Service, such as in support responses. Where we do, human review applies to decisions that meaningfully affect you, and we do not use your personal data or Your Content to train third-party models.

9. Privacy and personal data

Our handling of your personal information is described in our Privacy Policy, which forms part of these Terms. In summary: we collect account information, course progress, and standard technical data; we act as controller for that data; we do not sell personal information, and we do not use it to train machine-learning models. You have rights of access, correction, deletion, and export as described there.

10. Feedback and testimonials

If you send us feedback, testimonials, suggestions, or ideas, you grant us a perpetual, irrevocable, worldwide, royalty-free license to use them in connection with the Service, including in marketing, with attribution where reasonable. Feedback is given non-confidentially and we are under no obligation to act on it or to compensate you. You represent that your submissions are your own and do not violate anyone else's rights. If you would prefer we not use your name, tell us and we will honor that.

11. Third-party services and links

The Service relies on third-party providers for hosting, authentication, data storage, payment processing, and similar functions. Links to third-party sites are provided for convenience. We do not control third-party services and are not responsible for their content, availability, or practices; your use of them is governed by their own terms. A current description of the providers that process personal information on our behalf is maintained in our Privacy Policy.

12. Copyright complaints

We respect intellectual-property rights and expect our users to do the same. If you believe content on the Service infringes your copyright, send a notice under the DMCA to legal@a.luminosity.llc including: identification of the work, identification of the material and its location, your contact information, a statement of good-faith belief that the use is unauthorized, a statement under penalty of perjury that your notice is accurate and you are authorized to act, and your physical or electronic signature. We will respond appropriately and may terminate the accounts of repeat infringers.

13. Availability and changes to the Service

We may modify, suspend, or discontinue any part of the Service, including individual lessons or features. Where you have paid for an offering and we discontinue it materially before you have had reasonable access, we will provide a pro-rata refund or a comparable replacement. We aim to give notice of significant changes where practicable, but the Service may be unavailable at times for maintenance or reasons outside our control.

14. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY CONTENT IS ACCURATE, CURRENT, OR COMPLETE.

Some jurisdictions do not allow the exclusion of implied warranties, so some of the above may not apply to you. Nothing in these Terms excludes or limits any warranty or right that cannot lawfully be excluded or limited, including consumer guarantees under applicable law.

15. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, BUSINESS, OR GOODWILL, ARISING FROM OR RELATED TO YOUR USE OF THE SERVICE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING FROM OR RELATED TO THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US FOR THE SERVICE IN THE TWELVE MONTHS BEFORE THE CLAIM AROSE OR (B) ONE HUNDRED U.S. DOLLARS (US$100).

These limits do not apply to liability that cannot be limited by law, including liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation. Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.

16. Indemnification

If you are using the Service for business purposes, you agree to indemnify and hold us harmless from third-party claims, damages, and expenses (including reasonable attorneys' fees) arising from your violation of these Terms, your misuse of the Service, or Your Content. This section does not apply to consumers where prohibited by applicable law.

17. Term and termination

You may stop using the Service and delete your account at any time. We may suspend or terminate your access for violation of these Terms, for non-payment, or to protect the Service or other users, with notice where practicable.

On termination, your license under Section 3 ends and you must stop using the Course Content, including any downloaded copies and slide decks. If we terminate your paid access other than for your breach, we will refund the unused portion of any prepaid fees. Sections 3 (as to restrictions), 4, 8, 10, 12, and 14–21 survive termination.

18. Resolving disputes — arbitration and class-action waiver

Talk to us first. Before starting arbitration or filing any claim, you agree to contact us at legal@a.luminosity.llc with a short description of the dispute and the resolution you want, and to give us 30 days to try to resolve it informally. We will do the same before bringing a claim against you. Most problems can be solved this way, and the deadline for bringing a claim pauses while this process runs.

Agreement to arbitrate. If we cannot resolve a dispute informally, you and we agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service — including its formation, interpretation, breach, or termination — will be resolved by binding individual arbitration, not in court, and not before a judge or jury. This agreement is governed by the Federal Arbitration Act.

How arbitration works. Arbitration will be administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules (or its Commercial Rules where you are using the Service for business purposes), as modified by these Terms. The arbitration will take place in the City and County of Honolulu, Hawaii, or — at your election — by telephone, videoconference, or documents only. The arbitrator's decision is final and may be entered as a judgment in any court of competent jurisdiction. The arbitrator may award the same individual relief a court could, including attorneys' fees where a statute provides for them.

Fees. Where AAA rules require us to pay the bulk of arbitration filing and administrative fees for consumer claims, we will. If the arbitrator finds your claim frivolous, allocation of fees will follow AAA rules.

Class-action waiver. YOU AND WE AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person's claims or preside over any form of class proceeding. You and we waive any right to a jury trial.

What is excluded. Either of us may bring an individual claim in small-claims court if it qualifies. Either of us may also seek injunctive or other equitable relief in court to stop actual or threatened infringement or misuse of intellectual property, including unauthorized use of the Course Content. Bringing such a claim does not waive the rest of this section.

Your right to opt out. You may opt out of this arbitration agreement and the class-action waiver by emailing legal@a.luminosity.llc within 30 days of first accepting these Terms, with your name, the email on your account, and a clear statement that you are opting out of arbitration. Opting out will not affect your access to the Service or any other part of these Terms. If you opt out, disputes will be resolved in the courts identified below.

If the waiver fails. If the class-action waiver above is found unenforceable as to a particular claim or request for relief, that claim or request will be severed and heard in court, and the remaining claims will proceed in arbitration. If the entire arbitration agreement is found unenforceable, disputes will be resolved in the courts identified below.

Governing law and courts. These Terms are governed by the laws of the State of Hawaii, USA, without regard to conflict-of-law rules. For any dispute not subject to arbitration, you and we agree to the exclusive jurisdiction of the state and federal courts located in the City and County of Honolulu, Hawaii.

Consumers outside the US. If you are a consumer resident in the EU, UK, or another jurisdiction whose law gives you the right to bring proceedings in your home courts, guarantees access to local consumer dispute resolution, or otherwise limits pre-dispute arbitration or class waivers, nothing in this section takes that away, and those mandatory protections prevail over this section to the extent of any conflict.

Time limit. To the extent permitted by law, any claim arising from or related to the Service must be brought within one year after it arises.

Changes. If we materially change this Section 18, the change will not apply to any dispute we already have notice of, and you will have 30 days from the change to opt out of the revised arbitration agreement using the process above.

19. Changes to these Terms

We may update these Terms. Material changes will be posted on this page with a new effective date, and where we have your email address and the change is significant, we will make reasonable efforts to notify you before it takes effect. Continued use after changes take effect constitutes acceptance. If you do not agree to a change, stop using the Service and contact us about a refund of any unused prepaid fees.

20. General

• Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and us regarding the Service, and supersede prior discussions.
• Severability. If any provision is held unenforceable, the rest remains in effect and the unenforceable provision will be enforced to the maximum extent permitted.
• No waiver. Our failure to enforce a provision is not a waiver of it.
• Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition, or sale of assets, on notice to you.
• No third-party beneficiaries. These Terms create no rights for anyone other than you and us.
• Force majeure. We are not liable for delays or failures caused by events beyond our reasonable control, including outages of our hosting or authentication providers, network failures, natural events, or government action.
• Electronic communications. You consent to receive notices and other communications from us electronically, at the email address associated with your account or by posting to the Service.
• Relationship. These Terms do not create a partnership, employment, agency, or joint-venture relationship.

21. Contact

Luminosity Ventures LLC

Questions about these Terms, privacy, and data requests: legal@a.luminosity.llc

Security reports: security@a.luminosity.llc